Retail

Integrated Marketing and Data Cooperation

Use cases
  1. Value chain and category management optimization with CPGs
  2. Audience data/media monetization
  3. Customers management with other partners (Telco, Banks, 3rd parties etc.)
  4. Customer insights projects with CPGs
  5. Omnichannel communications
    (web, app, in-store)
Benefits
  1. 5-20% profit increase using joint optimization (Category management and supply chains)
  2. Additional sales generated with more efficient ads targeted at retailer’s audience + additional revenue stream
  3. Acqusition of new customers using partners’ audiences (telco, 3rd parties)

Cleanroom for Joint Optimization

Combining retailer’s and CPG data for joint optimization
  • Joint forecasting and replenishment optimization
  • Category management optimization: pricing, promo, assortment
  • New product development

Enabling Integrated Data-driven Advertisement and Marketing with CPGs for Common Growth

Secure end-to-end platform for insight generation,
ad management and co-marketing activities

Customer Data Platform & Communications

+

Loyalty Management

Cooperation with Other Partners

Secure match your audiences with partners’ audiences,
combine your and partners’ knowledge to find new
customers, cross-sell and build loyalty

Customer Acquisition

  • Secure audience matching with your partners
  • Look-a-like models

Cross/up-sell Opportunities

  • Direct integration of CPG audiences with the retailers’
    and other partners’ databases

Insights and Analytics

  • Cooperation with customer research companies
    (e.g. Nielsen, IRI), media agencies, TV analytics etc
Using Intel SGX has allowed us to build a platform that can securely and privately process data from a variety of partners. This allows us to all collaborate better and create more effective advertising campaigns for customers. Our team is extremely excited about the upcoming enhancements to Intel SGX that will allow the secure enclaves to handle even more data, meaning we can further scale our data management platform.
Aggregion offers advertisers a new possibility to find real customers for their category and analyze and improve audience targeting accuracy for online sales and increase effectiveness for offline sales. An open and easy-to-understand self-service platform represents a new development in this area. We’re certain that this is just the start of the journey. Considering Magnit’s scope, development of this platform will provide the industry with many more useful results.
"Through our partnership with Magnit, we are expanding the capabilities of our marketing ecosystem. Brands will be able to analyze how campaigns targeting Magnit's customers affect sales in the chain's stores nationwide and evaluate the weight of the channel in the overall business strategy. Attributing O2O-conversion to the retailer's loyalty program is another step in the development of omnichannel tools and an additional opportunity to make campaigns more effective and personalized."
“Collaboration of data systems“ Magnit ”and“ Romir ”based on DMP will allow obtaining data for building marketing communications targeted at an audience formed not on the basis of a stigma, but on the basis of actual purchasing behavior confirmed by real consumer receipts. This will allow Magnit to improve the effectiveness of its own marketing campaigns, as well as provide the market - brands and advertising agencies - with a tool to fine-tune their communications with customers. "
>$3M
Additional revenue stream
for large retailers on audience
data monetization
5-20%
Profit increase optimizing
with shared data

Ready to Give Aggregion a Try?

Realize Your Data Cooperation Opportunities
Contact Us