In partnership with The Walt Disney Company CIS, a large international retail chain Auchan has launched a special New Year promotional campaign: a free viewing of the “Star Wars: The Force Awakens” movie.
Customers received a special gift card when purchasing a DCP (Disney Consumer Products) with Star Wars franchise (toys, shirts, consumables, etc). The gift card contained an activation code and a link to the Star Wars landing page. “Star Wars: The Force Awakens” was viewable after activation, as per licensing conditions specified by Disney. The campaign was powered by Aggregion technology. This project went live in December 2016.
- Disney received additional promotion of its new “Rogue One: A Star Wars Story” film as well as increased interest in the Star Wars franchise
- Auchan received increase in sales of Disney DCP and Star Wars merchandise
- Customers were able to view the last year’s Star Wars film for free
- Disney was able to fully control each activated license and gather direct-to-customer data