Aggregion offers advertisers a new possibility to find real customers within their category, as well as analyze and improve audience targeting accuracy for online sales, while also increasing the effectiveness of offline sales. An open and easy-to-understand self-service platform represents a new development in this area. We’re certain that this is just the start of the journey. Considering Magnit’s scope, development of this platform will provide the industry with many more useful results.
Through our partnership with Magnit, we are expanding the capabilities of our marketing ecosystem. Brands will be able to analyze how the campaigns targeting Magnit's customers affect sales in the chain's stores nationwide, evaluating the importance of the channel in the overall business strategy. Attributing O2O-conversion to the retailer's loyalty program is another step in the development of omnichannel tools and an additional opportunity to make campaigns more effective and personalized.
Vice president and commercial director of Mail.ru Group.