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CPG

Integrated
Marketing And Analytics

cases of use
  1. Data collaboration with Retailers (insights, data modeling, optimization of operations)
  2. Digital ad management using the retailer’s data
  3. Customer insights with integrated research panels and others companies
Benefits
  1. Ad targeting accuracy increase by 2-50 times with the use of retail data
  2. Sales increase of 1-5% with more personalized ads and coupons
  3. Profit increase of 10-20% with the use of joint category management and forecasting

Data-driven Integrated
Marketing Solution

In-depth customer research using joint partners’ databases

Functional Modules

Customer Analytics and Insights

Integrated analytics
using the partners` data

Joint Optimization, Cleanrooms, ML

Securely match your data with partners
and build data models

Surveys

Run targeted surveys
on your partners’ audiences

Personalized Coupons

Distribute coupons
to your partners’ audiences

O2O Analytics

Measure the ad impact
on sales and other customer metrics

Researchers

Get insights specifically for the chosen
partner` audience

Targeted Ads

Target digital Ads using your partners’ data

Key Benefits

x2–50
Increase in the accuracy of hitting the target audience (reduction of irrelevant impressions)
1–30%
Increase in sales due to personalization

Reliable assessment of the  advertising effectiveness

Insights for the optimization of each campaign

DataLabs & Cleanroom Solution for CPG

Developing and running models using joint data

Model Development & Analytics – DataLabs

  • Connection to the partners’ CDPs to order data in the Data Marketplace
  • Sampling, depersonalization, and encoding of data
    for modeling. Matching with your partners` data
    and with external data
  • Dedicated virtual machines equipped with all tools for advanced analytics and data science. Data copying restrictions

Model Execution – a Trusted Execution Environment
and Cleanrooms

  • Created scripts are published for review, signing
    and running at full scale using joint data without external access
  • Scalable architecture. Support for all popular languages
  • Any number of parties
  • Audience activation on any Ad platforms

Flexibility

  • DataLabs in the retailer’s or CPG perimeter
  • File system encryption (if necessary)

Efficiency

  • Analytics, customer audiences,
    look-a-like seeds & scripts
  • Execution using full data

Usability

  • A single solution for end-to-end data modeling and the script execution process
  • User-friendly tools

Security

  • No data disclosure
Using Intel SGX has allowed us to build a platform that can securely and privately process data from a variety of partners. This allows us all to collaborate better and create more effective advertising campaigns for our customers. Our team is extremely excited about the upcoming enhancements to Intel SGX that will make the secure enclaves capable of handling even more data, making it possible for us to further scale our data management platform.
Aggregion offers advertisers a new possibility to find real customers within their category, as well as analyze and improve audience targeting accuracy for online sales, while also increasing the effectiveness of offline sales. An open and easy-to-understand self-service platform represents a new development in this area. We’re certain that this is just the start of the journey. Considering Magnit’s scope, development of this platform will provide the industry with many more useful results.
Every company needs an intelligent 360-degree view of its customer, but this information is stored in many disparate databases. The Aggregion confidential computing protocol and the products based on it allow us to guarantee our clients the safety and confidentiality of data when working on them together.
Solutions from Aggregion are based on their decentralized data processing protocol that uses Intel® Software Guard Extensions (Intel® SGX) technologies and secure enclaves (Trusted Execution Environment) to compute depersonalized data from multiple companies while maintaining confidentiality.
10-20%
Profit increase
1-5%
Sales increase

Ready to Give Aggregion a Try?

Realize Your Data Collaboration Opportunities
Contact Us