CPG

Integrated
Marketing and Analytics

Use cases
  1. Data cooperation with Retailers (insights, data modeling, operations optimization)
  2. Digital ad management using retailer’s data
  3. Customer insights with integrated research panels and others
Benefits
  1. Ad targeting accuracy increase 2-50 times using retail data
  2. Sales increase 1-5% with more personalized ads and coupons
  3. Profit increase by 10-20% using joint category management and forecasting

Data-driven Integrated
Marketing Solution

In-depth customer research on joint partners’ databases

Functional Modules

Customer Analytics and Insights

Integrated analytics
on top of partners data

Joint Optimization, Cleanrooms, ML

Securely match your data with partners
and build data models

Surveys

Run targeted surveys
on partners’ audiences

Personalized Coupons

Distribute coupons
to partners’ audiences

O2O Analytics

Measure ad impact
on sales and other customer metrics

Researchers

Get insights specifically for chosen
partner’ audience

Targeted Ads

Target digital Ads using partners’ data

Key Benefits

x2–50
Increase in the accuracy of hitting the target audience (reduction of irrelevant impressions)
1–30%
Increase in sales due to personalization

Reliable assessment of the effectiveness of advertising

Insights for optimization in each campaign

DataLabs & Cleanroom Solution for CPG

Developing and running models using joint data

Model Development & Analytics – DataLabs

  • Connected to partners’ CDPs to order data
    (Data supermarket concept)
  • Sampling, depersonalization and encoding of data
    for modeling. Matching between partners
    and with external data
  • Dedicated virtual machines with all tools for advanced analytics and data science. Data copy restrictions

Model Execution – Trusted Execution Environment
and Cleanrooms

  • Created scripts are published for review, signing
    and running at full scale on joint data without external access
  • Scalable architecture. Support for all popular languages
  • Any number of partners
  • Audience activation at any Ad platforms

Flexibility

  • DataLabs in the retailer’s or CPG perimeter
  • File system encryption if necessary

Efficiency

  • Analytics, customer audiences,
    look-a-like seeds & scripts
  • Execution on full data

Usability

  • A single solution for end-to-end data modeling and script execution process
  • User-friendly tools

Security

  • No data disclosure
Using Intel SGX has allowed us to build a platform that can securely and privately process data from a variety of partners. This allows us to all collaborate better and create more effective advertising campaigns for customers. Our team is extremely excited about the upcoming enhancements to Intel SGX that will allow the secure enclaves to handle even more data, meaning we can further scale our data management platform.
Aggregion offers advertisers a new possibility to find real customers for their category and analyze and improve audience targeting accuracy for online sales and increase effectiveness for offline sales. An open and easy-to-understand self-service platform represents a new development in this area. We’re certain that this is just the start of the journey. Considering Magnit’s scope, development of this platform will provide the industry with many more useful results.
Every company needs an intelligent 360-degree view of its customer, but this information is stored in many disparate databases. The Aggregion confidential computing protocol and the products based on it allow all customers to guarantee the safety and confidentiality of data when working on them together.
"Solutions from Aggregion are based on their decentralized data processing protocol that uses Intel® Software Guard Extensions (Intel® SGX) technologies and secure enclaves (Trusted Execution Environment) to compute depersonalized data from multiple companies while maintaining confidentiality."
10-20%
Profit increase
1-5%
Sales increase

Ready to Give Aggregion a Try?

Realize Your Data Cooperation Opportunities
Contact Us