Customer Data Platform & Communications

Single platform for cooperation on customer data

  • Single customer ID across all channels and partners
  • Secure live audience matching
  • User consent management
  • Ad platforms and partners media channels support
  • End-to-end audience data monetization solution
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Trusted by largest Banks, Telco and Retailers

Expand your audience and realize upselling opportunities in mutually beneficial data cooperations

  • Get a single customer ID across channels and partners
  • Form an enriched customer profile based on all of the partners’ data
  • Create your matched audience
  • Communicate via Ad platforms and media
  • Measure Ad impact combining data from partners
  • Manage user consent and communication preferences
  • Monetize your audience data

Solution Overview

Create an Enriched Customer Profile. Find and Target your Customers

  • Build your data network, establishing direct connections and granting appropriate access rights to your datapartners
  • Match your audience data without disclosing personal data using deterministic and probabilistic ID matching.
  • Match audiences and combine partners’ attributes in live mode.
  • Expand audiences using embedded or custom look-alike models.
  • Order analytics for your specific audience without
    disclosing it.

Manage User Consent and Communication Preferences

  • Connect Aggregion with your consent gathering tools.
  • Manage communication quotas and optimize their usage.

Run campaigns on any platforms

  • Use ad platforms like Google or Facebook or your own or partners communication channels
  • Optimize performance using personalization
  • Self-service tool

Measure Ad impact

  • Securely combine ad impressions and sales data.
  • Run automatic AB split testing and data cleansing
  • Use cleanroom solution to measure impact on customer level

Monetize your audience’s data

  • Use end-to-end tool for data monetization,partners’ permissions management, transactions and billing
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Key benefits

“At the moment, there are not many solutions that enable different companies to combine knowledge about their customers. And for Beeline, development of a system to support its marketing communications is a priority. We hope that our cooperation with Aggregion will allow us to consolidate all market expertise and create a truly effective system for working with data from various data partners. "
"Solutions from Aggregion are based on their decentralized data processing protocol that uses Intel® Software Guard Extensions (Intel® SGX) technologies and secure enclaves (Trusted Execution Environment) to compute depersonalized data from multiple companies while maintaining confidentiality."
"The development of systems in terms of interaction with marketing technologies is a priority for Beeline. At the moment there are not many solutions that allow combining the knowledge of different companies about their clients. And we hope that our cooperation will make it possible to consolidate all the expertise of the market and create an effective system for working with data from different vendors."
"The need for a higher level of data protection and computing privacy is increasing as multilateral business processes, collaboration, and transactions move online. Innovative partners, such as Aggregion and AdTech from Beeline Business, which apply Intel SGX-based privacy computing to their cloud services, are able to provide a new level of protection for the data they use by applying the industry's most tested and common hardware-based privacy computing environment. "
“Collaboration of data systems“ Magnit ”and“ Romir ”based on DMP will allow obtaining data for building marketing communications targeted at an audience formed not on the basis of a stigma, but on the basis of actual purchasing behavior confirmed by real consumer receipts. This will allow Magnit to improve the effectiveness of its own marketing campaigns, as well as provide the market - brands and advertising agencies - with a tool to fine-tune their communications with customers. "
"Through our partnership with Magnit, we are expanding the capabilities of our marketing ecosystem. Brands will be able to analyze how campaigns targeting Magnit's customers affect sales in the chain's stores nationwide and evaluate the weight of the channel in the overall business strategy. Attributing O2O-conversion to the retailer's loyalty program is another step in the development of omnichannel tools and an additional opportunity to make campaigns more effective and personalized."
Every company needs an intelligent 360-degree view of its customer, but this information is stored in many disparate databases. The Aggregion confidential computing protocol and the products based on it allow all customers to guarantee the safety and confidentiality of data when working on them together.
Aggregion offers advertisers a new possibility to find real customers for their category and analyze and improve audience targeting accuracy for online sales and increase effectiveness for offline sales. An open and easy-to-understand self-service platform represents a new development in this area. We’re certain that this is just the start of the journey. Considering Magnit’s scope, development of this platform will provide the industry with many more useful results.
The Aggregion solution will allow us to unite efforts to find the most effective methods of working with a joint client base within the framework of absolute security and confidentiality of both commercially significant information and complete protection of personal data.
Using Intel SGX has allowed us to build a platform that can securely and privately process data from a variety of partners. This allows us to all collaborate better and create more effective advertising campaigns for customers. Our team is extremely excited about the upcoming enhancements to Intel SGX that will allow the secure enclaves to handle even more data, meaning we can further scale our data management platform.
The award“ Partner of the Year in Russia ”is international recognition of the company's competence in the field of digital transformation, and also confirms Aggregion's deep expertise in the field of Microsoft technologies and the high level of customer service provided by the partner. We hope that Aggregion will continue to develop its own solutions based on Microsoft technologies in order to help Russian enterprises implement new business models and achieve new results in dynamic markets.
Magnit is one of the largest retail chains in the world and is using confidential containers to pilot a multi-party confidential data analysis solution through Aggregion’s digital marketing platform. The solution focuses on creating insights captured and computed through secured confidential computing to protect customer and partner data within their loyalty program.
At the moment, there are not many solutions that enable different companies to combine knowledge about their customers. And for Beeline, development of a system to support its marketing communications is a priority. We hope that our cooperation with Aggregion will allow us to consolidate all market expertise and create a truly effective system for working with data from various data partners.
We’ve been really impressed with what Magnit has done with Aggregion to protect their customer data in the loyalty programs, they’re using SGX in some very creative ways to make sure that they can leverage the customer data in terms of analytics, spending patterns and interests to better present options to their customers and yet not expose their customer their private to anyone else

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