A major project between the Walt Disney Company CIS and Tele2, a large CEE telecom services provider with over 23 million subscribers and over 100.000 retail locations. Goal of the project is to promote the release of Marvel’s new film Avengers: Infinity War through Tele2’s channels, while increasing the loyalty of Tele2’s customer base and attracting new subscribers.
Disney licenses 1 million codes of Marvel movies to Tele2 for their customer loyalty program, supported by a massive advertising campaign: TV, online, offline (cafes, etc), mobile, billboards, retail, and others. Content is viewable through Tele2 mobile app. Subscribers can also use their Tele2 account wallets to purchase additional Disney content. All license processing is enabled by Aggregion. This project is live since April 2018.
A project in partnership with Microsoft and a currently undisclosed Top-20 Airline to use the Aggregion platform for licensing and delivery of digital media content directly to the Airline’s mobile app.
Currently, all of the world’s airlines license media entertainment content through a very traditional paper-based process. It’s a hurdle. The media choice is limited only to what the airline was able to negotiate for a specific flight. And the media may only be used onboard the airplane, as the copyright holders have no control on how their content is used otherwise.
The current project is meant to augment the current onboard entertainment systems and provide the passengers with access to a wider selection of entertainment on their own devices and on any flight, through the Airline mobile app. The copyright holders, the Airline, and the Airline mobile app are all connected to the Aggregion ecosystem, enabling control and visibility of user’s usage and live usage statistics in multiple categories down to any level of detail. Copyright holders may easily specify and enforce any licensing parameters, which may be as specific as the flight routes, types of devices allowed, time periods, and so on.
Pearson is one of Aggregion’s most important strategic allies and clients. A variety of projects have been done with Pearson, encompassing the areas of digital content sales through online stores, mobile readers, integration with Pearson platforms, and bundling of Pearson products with third party copyright holders (such as Disney).
Distribution of Pearson content: Pearson books may be acquired through online stores connected to the Aggregion platform. The books are then accessible through the Pearson Reader.
Pearson Reader: a proprietary Aggregion content reader and player, branded as Pearson. It is integrated directly with the Aggregion platform enabling the seamless end-to-end flow of licenses from copyright holder through channels and to the end customers’ devices. The content in Pearson Reader may also be accessible by activating codes included in paper textbooks.
Integration with Pearson platform: some Pearson platforms, such as MyEnglishLab, are integrated with Aggregion, enabling Pearson to license the access to the platforms through the Aggregion platform. The platforms’ authentication systems are integrated with Aggregion, allowing users to use their universal Aggregion id to login into multiple systems.
Content Bundling: through the Aggregion platform the Pearson content may be bundled with content from other copyright holders. For example, in one of the cases, Pearson textbooks include activation codes to access related Disney content.