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Use Cases

We are strategically inclined to continuously expand the capabilities of the Aggregion rights governance solution. Below is a curated selection of both real life use cases as well as conceptual scenarios being developed now for near-future applicability. The list of not exhaustive, just the scenarios that best illustrate the cross-industry reach of Aggregion on the cutting edge where the digital and physical worlds merge. The list is constantly updated.

Retail: Promotion Campaign

The Walt Disney Company in partnership with X5 Retail Group, an expansive CEE supermarket chain with over 10,000 retail stores, launches a massive ‘Back to School’ promotion campaign with focus on the Marvel superhero franchise.

Goal of the project is to encourage customers to increase their general spending in the stores, not just on the Marvel products. For each 555 roubles spent in an X5 retail store, customers receive a superhero pencil eraser styled as one of 16 different Marvel characters. Once all 16 erasers have been collected, customers can participate in a drawing for prizes (including a trip to Disneyland) as well as receive access to the collection of Marvel films, accessible online through a special landing page. Customers are also encouraged to purchase other Marvel themed items. The video content licensing and delivery is powered by Aggregion.

  • This is already the second Marvel case from Disney, illustrating how easily a collection may be rolled out to completely different channels (telecom vs retail).
  • Promotion campaign generates additional publicity for Marvel, while driving customers to spend more money in X5 stores.
  • Disney retains full control and visibility of all licenses activated by X5 customers, increasing level of trust between B2B participants.
Project status
Finished
PARTICIPANTS

Telecom: Loyalty Campaigns

A major project between the Walt Disney Company CIS and Tele2, a large CEE telecom services provider with over 23 million subscribers and over 100.000 retail locations. Goal of the project is to promote the release of Marvel’s new film Avengers: Infinity War through Tele2’s channels, while increasing the loyalty of Tele2’s customer base and attracting new subscribers.

Disney licenses 1 million codes of Marvel movies to Tele2 for their customer loyalty program, supported by a massive advertising campaign: TV, online, offline (cafes, etc), mobile, billboards, retail, and others. Content is viewable through Tele2 mobile app. Subscribers can also use their Tele2 account wallets to purchase additional Disney content. All license processing is enabled by Aggregion. This project is live since April 2018.

  • Tele2 receives Marvel content with zero prepayment (while industry standard is 80% upfront)
  • Disney builds up direct customer base by receiving access to Tele2 subscribers and their data
  • Disney retains complete control and visibility of all and each their licenses; live reporting through Aggregion
  • Customers receive free Marvel content and access to wider Disney catalog at discount prices
Project status
Finished
PARTICIPANTS

Retail: Loyalty Campaigns

In partnership with The Walt Disney Company CIS, a large international retail chain Auchan has launched a special New Year promotional campaign: a free viewing of the “Star Wars: The Force Awakens” movie.

Customers received a special gift card when purchasing a DCP (Disney Consumer Products) with Star Wars franchise (toys, shirts, consumables, etc). The gift card contained an activation code and a link to the Star Wars landing page. “Star Wars: The Force Awakens” was viewable after activation, as per licensing conditions specified by Disney. The campaign was powered by Aggregion technology. This project went live in December 2016.

  • Disney received additional promotion of its new “Rogue One: A Star Wars Story” film as well as increased interest in the Star Wars franchise
  • Auchan received increase in sales of Disney DCP and Star Wars merchandise
  • Customers were able to view the last year’s Star Wars film for free
  • Disney was able to fully control each activated license and gather direct-to-customer data
Project status
Finished
PARTICIPANTS

Hardware: Bundling with Digital Content

Intel’s “Training For The Future” promotional campaign illustrated how the Aggregion technology may be used to achieve a win-win situation for all participants by combining digital products with hardware.

The promotional campaign was a collaboration between Intel, Aggregion, online and retail channels, device manufacturers, and the publishers of educational content. Intel handled the advertising while the Aggregion platform was used to manage the licensing relationships between all the participants and end customers.

The campaign promoted a selection of Intel-powered devices (notebooks, tablets, etc) to include free digital content as a part of the offer. Customers installed the Aggregion app, which automatically checked for the device processor type. If processor was determined as Intel, then the app offered free subscriptions to educational content, as per licensing conditions from publishers.

  • 203.000 Intel devices were purchased in this campaign and over 1 million licenses activated.
  • Aggregion integration with Intel TPM increased the content protection from piracy
  • Integration with Intel WiDi allowed to securely stream content from a mobile Intel device (notebook, ultrabook, tablet) over WiFi to a Smart TV
  • Aggregion optimized and increased the performance of multimedia content specifically on Intel devices and processors
Project status
Finished
PARTICIPANTS