The Walt Disney Company in partnership with X5 Retail Group, an expansive CEE supermarket chain with over 10,000 retail stores, launches a massive ‘Back to School’ promotion campaign with focus on the Marvel superhero franchise.
Goal of the project is to encourage customers to increase their general spending in the stores, not just on the Marvel products. For each 555 roubles spent in an X5 retail store, customers receive a superhero pencil eraser styled as one of 16 different Marvel characters. Once all 16 erasers have been collected, customers can participate in a drawing for prizes (including a trip to Disneyland) as well as receive access to the collection of Marvel films, accessible online through a special landing page. Customers are also encouraged to purchase other Marvel themed items. The video content licensing and delivery is powered by Aggregion.
A major project between the Walt Disney Company CIS and Tele2, a large CEE telecom services provider with over 23 million subscribers and over 100.000 retail locations. Goal of the project is to promote the release of Marvel’s new film Avengers: Infinity War through Tele2’s channels, while increasing the loyalty of Tele2’s customer base and attracting new subscribers.
Disney licenses 1 million codes of Marvel movies to Tele2 for their customer loyalty program, supported by a massive advertising campaign: TV, online, offline (cafes, etc), mobile, billboards, retail, and others. Content is viewable through Tele2 mobile app. Subscribers can also use their Tele2 account wallets to purchase additional Disney content. All license processing is enabled by Aggregion. This project is live since April 2018.
Enabling the Walt Disney Company to combine its franchised consumer products with digital content and track each individual sale live as it is processed through the retail Point of Sale in Hamleys stores.
Aggregion platform is integrated with Hamleys retail POS (Point of Sale, cashier terminals) and inventory DB through API. The manufacturers of DCP (Disney Consumer Products, any Disney franchise) provide the barcodes/QR codes. Each barcode scanned at POS is recorded in Aggregion. Disney complimentary digital content is bundled with DCP through Aggregion and is offered to retail customers, with activation codes automatically generated and printed on paper receipts at POS. This project is live since November 2017.
The Walt Disney Company CIS licenses its collection of shows and cartoons to SkyengTV, an online interactive VOD platform for learning English through a combination of original language programming and ‘smart subtitles’.
This case illustrates how Aggregion enables copyright holders to safely and efficiently license their content for use in a third party platform,
Skyeng is an online English teaching school that connects teachers and students via Skype lessons. SkyengTV is a project where licensed video content from Disney and its subsidiaries, such as ABC Studios, is available for Skyeng students in its native language: Desperate Housewives, Scrubs, Lost, and many other shows, movies, and cartoons. All video content is subtitled and students can click on each word to define its meaning. Videos on a specially created website play through the Aggregion video player, which is integrated directly with Aggregion platform, allowing for direct end-to-end control from Disney.
In partnership with The Walt Disney Company CIS, a large international retail chain Auchan has launched a special New Year promotional campaign: a free viewing of the “Star Wars: The Force Awakens” movie.
Customers received a special gift card when purchasing a DCP (Disney Consumer Products) with Star Wars franchise (toys, shirts, consumables, etc). The gift card contained an activation code and a link to the Star Wars landing page. “Star Wars: The Force Awakens” was viewable after activation, as per licensing conditions specified by Disney. The campaign was powered by Aggregion technology. This project went live in December 2016.