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Use Cases

We are strategically inclined to continuously expand the capabilities of the Aggregion rights governance solution. Below is a curated selection of both real life use cases as well as conceptual scenarios being developed now for near-future applicability. The list of not exhaustive, just the scenarios that best illustrate the cross-industry reach of Aggregion on the cutting edge where the digital and physical worlds merge. The list is constantly updated.

Retail: Promotion Campaign

The Walt Disney Company in partnership with X5 Retail Group, an expansive CEE supermarket chain with over 10,000 retail stores, launches a massive ‘Back to School’ promotion campaign with focus on the Marvel superhero franchise.

Goal of the project is to encourage customers to increase their general spending in the stores, not just on the Marvel products. For each 555 roubles spent in an X5 retail store, customers receive a superhero pencil eraser styled as one of 16 different Marvel characters. Once all 16 erasers have been collected, customers can participate in a drawing for prizes (including a trip to Disneyland) as well as receive access to the collection of Marvel films, accessible online through a special landing page. Customers are also encouraged to purchase other Marvel themed items. The video content licensing and delivery is powered by Aggregion.

  • This is already the second Marvel case from Disney, illustrating how easily a collection may be rolled out to completely different channels (telecom vs retail).
  • Promotion campaign generates additional publicity for Marvel, while driving customers to spend more money in X5 stores.
  • Disney retains full control and visibility of all licenses activated by X5 customers, increasing level of trust between B2B participants.
Project status
Finished
PARTICIPANTS

Telecom: Loyalty Campaigns

A major project between the Walt Disney Company CIS and Tele2, a large CEE telecom services provider with over 23 million subscribers and over 100.000 retail locations. Goal of the project is to promote the release of Marvel’s new film Avengers: Infinity War through Tele2’s channels, while increasing the loyalty of Tele2’s customer base and attracting new subscribers.

Disney licenses 1 million codes of Marvel movies to Tele2 for their customer loyalty program, supported by a massive advertising campaign: TV, online, offline (cafes, etc), mobile, billboards, retail, and others. Content is viewable through Tele2 mobile app. Subscribers can also use their Tele2 account wallets to purchase additional Disney content. All license processing is enabled by Aggregion. This project is live since April 2018.

  • Tele2 receives Marvel content with zero prepayment (while industry standard is 80% upfront)
  • Disney builds up direct customer base by receiving access to Tele2 subscribers and their data
  • Disney retains complete control and visibility of all and each their licenses; live reporting through Aggregion
  • Customers receive free Marvel content and access to wider Disney catalog at discount prices
Project status
Finished
PARTICIPANTS

Retail: Digital+Physical

Enabling the Walt Disney Company to combine its franchised consumer products with digital content and track each individual sale live as it is processed through the retail Point of Sale in Hamleys stores.

Aggregion platform is integrated with Hamleys retail POS (Point of Sale, cashier terminals) and inventory DB through API. The manufacturers of DCP (Disney Consumer Products, any Disney franchise) provide the barcodes/QR codes. Each barcode scanned at POS is recorded in Aggregion. Disney complimentary digital content is bundled with DCP through Aggregion and is offered to retail customers, with activation codes automatically generated and printed on paper receipts at POS. This project is live since November 2017.

  • Disney receives live sales data for each of its digital content license and DCP (previously not possible)
  • Disney builds up direct customer base (each activated license supplies customer data: email, etc)
  • Disney retains complete control and visibility of all and each their licenses; live reporting through Aggregion
  • Complimentary content increases Hamleys sales and attractiveness of DCP; enables marketing programs
Project status
Ongoing
PARTICIPANTS

Education: 3rd Party Interactive VOD Platform

The Walt Disney Company CIS licenses its collection of shows and cartoons to SkyengTV, an online interactive VOD platform for learning English through a combination of original language programming and ‘smart subtitles’.

This case illustrates how Aggregion enables copyright holders to safely and efficiently license their content for use in a third party platform,

Skyeng is an online English teaching school that connects teachers and students via Skype lessons. SkyengTV is a project where licensed video content from Disney and its subsidiaries, such as ABC Studios, is available for Skyeng students in its native language: Desperate Housewives, Scrubs, Lost, and many other shows, movies, and cartoons. All video content is subtitled and students can click on each word to define its meaning. Videos on a specially created website play through the Aggregion video player, which is integrated directly with Aggregion platform, allowing for direct end-to-end control from Disney.

  • Establishing trust: enabling smaller channels to easily license content from major brands while giving them the comfortable environment of complete transparency and control.
  • 3rd party authorizations: students authorize in the Aggregion platform using their Skyeng logins through OAuth mechanisms and a user friendly landing website (not Aggregion App).
  • Aggregion video player simply plugs into website design and enables access once payment received and license activated.
Project status
Ongoing
PARTICIPANTS

Retail: Loyalty Campaigns

In partnership with The Walt Disney Company CIS, a large international retail chain Auchan has launched a special New Year promotional campaign: a free viewing of the “Star Wars: The Force Awakens” movie.

Customers received a special gift card when purchasing a DCP (Disney Consumer Products) with Star Wars franchise (toys, shirts, consumables, etc). The gift card contained an activation code and a link to the Star Wars landing page. “Star Wars: The Force Awakens” was viewable after activation, as per licensing conditions specified by Disney. The campaign was powered by Aggregion technology. This project went live in December 2016.

  • Disney received additional promotion of its new “Rogue One: A Star Wars Story” film as well as increased interest in the Star Wars franchise
  • Auchan received increase in sales of Disney DCP and Star Wars merchandise
  • Customers were able to view the last year’s Star Wars film for free
  • Disney was able to fully control each activated license and gather direct-to-customer data
Project status
Finished
PARTICIPANTS