Data is the new oil, a vastly untapped potential. 73% of consumers would be willing to share their private data — and profit from it — if only they had a way to license, control and track it. Businesses want this data, of course, for many reasons. What is missing is a solution to enable data distribution and licensing between all participants. With support of Intel and the SGX technology, Aggregion is expanding the platform capabilities to include the licensing and control of any type of consumer data C2B2B and enable businesses to legally and transparently exchange data for mutual benefit.
To do this, Aggregion is developing a governance protocol through which digital data objects may be securely distributed and transparently monetized in compliance with data privacy protection legislation.
Intel SGX enables blockchain-based applications to preserve the confidentiality and integrity of sensitive code and data through hardware-based memory encryption that isolates specific application code and data in memory.
Aggregion integration with the Intel SGX technology provides secure licensing authorization on hardware level of any data collecting or generating ‘smart’ IoT device: mobile phones, retail Point of Sale terminals, cars, banking transactions, medical devices, cameras, or any other utilizing SGX enabled Intel chipset.
This integration is a part of a much larger Aggregion project: the Universal User Digital Profile, placing the consumers in the driver seat of their private data, much like the media and software copyright holders. Consumers may specify conditions on which their data might be licensed and track how businesses exchange and trade this data B2B through any usage scenarios. A data marketplace governed by smart contracts and AI will automatically route this data and report usage and transfer royalties back to the users.
Enabling the Walt Disney Company to combine its franchised consumer products with digital content and track each individual sale live as it is processed through the retail Point of Sale in Hamleys stores.
Aggregion platform is integrated with Hamleys retail POS (Point of Sale, cashier terminals) and inventory DB through API. The manufacturers of DCP (Disney Consumer Products, any Disney franchise) provide the barcodes/QR codes. Each barcode scanned at POS is recorded in Aggregion. Disney complimentary digital content is bundled with DCP through Aggregion and is offered to retail customers, with activation codes automatically generated and printed on paper receipts at POS. This project is live since November 2017.
Pearson is one of Aggregion’s most important strategic allies and clients. A variety of projects have been done with Pearson, encompassing the areas of digital content sales through online stores, mobile readers, integration with Pearson platforms, and bundling of Pearson products with third party copyright holders (such as Disney).
Distribution of Pearson content: Pearson books may be acquired through online stores connected to the Aggregion platform. The books are then accessible through the Pearson Reader.
Pearson Reader: a proprietary Aggregion content reader and player, branded as Pearson. It is integrated directly with the Aggregion platform enabling the seamless end-to-end flow of licenses from copyright holder through channels and to the end customers’ devices. The content in Pearson Reader may also be accessible by activating codes included in paper textbooks.
Integration with Pearson platform: some Pearson platforms, such as MyEnglishLab, are integrated with Aggregion, enabling Pearson to license the access to the platforms through the Aggregion platform. The platforms’ authentication systems are integrated with Aggregion, allowing users to use their universal Aggregion id to login into multiple systems.
Content Bundling: through the Aggregion platform the Pearson content may be bundled with content from other copyright holders. For example, in one of the cases, Pearson textbooks include activation codes to access related Disney content.
Intel’s “Training For The Future” promotional campaign illustrated how the Aggregion technology may be used to achieve a win-win situation for all participants by combining digital products with hardware.
The promotional campaign was a collaboration between Intel, Aggregion, online and retail channels, device manufacturers, and the publishers of educational content. Intel handled the advertising while the Aggregion platform was used to manage the licensing relationships between all the participants and end customers.
The campaign promoted a selection of Intel-powered devices (notebooks, tablets, etc) to include free digital content as a part of the offer. Customers installed the Aggregion app, which automatically checked for the device processor type. If processor was determined as Intel, then the app offered free subscriptions to educational content, as per licensing conditions from publishers.