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Use Cases

We are strategically inclined to continuously expand the capabilities of the Aggregion rights governance solution. Below is a curated selection of both real life use cases as well as conceptual scenarios being developed now for near-future applicability. The list of not exhaustive, just the scenarios that best illustrate the cross-industry reach of Aggregion on the cutting edge where the digital and physical worlds merge. The list is constantly updated.

Retail: Digital+Physical

Enabling the Walt Disney Company to combine its franchised consumer products with digital content and track each individual sale live as it is processed through the retail Point of Sale in Hamleys stores.

Aggregion platform is integrated with Hamleys retail POS (Point of Sale, cashier terminals) and inventory DB through API. The manufacturers of DCP (Disney Consumer Products, any Disney franchise) provide the barcodes/QR codes. Each barcode scanned at POS is recorded in Aggregion. Disney complimentary digital content is bundled with DCP through Aggregion and is offered to retail customers, with activation codes automatically generated and printed on paper receipts at POS. This project is live since November 2017.

  • Disney receives live sales data for each of its digital content license and DCP (previously not possible)
  • Disney builds up direct customer base (each activated license supplies customer data: email, etc)
  • Disney retains complete control and visibility of all and each their licenses; live reporting through Aggregion
  • Complimentary content increases Hamleys sales and attractiveness of DCP; enables marketing programs
Project status
Ongoing
PARTICIPANTS

Publishing: Digital Content Licensing

Pearson is one of Aggregion’s most important strategic allies and clients. A variety of projects have been done with Pearson, encompassing the areas of digital content sales through online stores, mobile readers, integration with Pearson platforms, and bundling of Pearson products with third party copyright holders (such as Disney).

Distribution of Pearson content: Pearson books may be acquired through online stores connected to the Aggregion platform. The books are then accessible through the Pearson Reader.

Pearson Reader: a proprietary Aggregion content reader and player, branded as Pearson. It is integrated directly with the Aggregion platform enabling the seamless end-to-end flow of licenses from copyright holder through channels and to the end customers’ devices. The content in Pearson Reader may also be accessible by activating codes included in paper textbooks.

Integration with Pearson platform: some Pearson platforms, such as MyEnglishLab, are integrated with Aggregion, enabling Pearson to license the access to the platforms through the Aggregion platform. The platforms’ authentication systems are integrated with Aggregion, allowing users to use their universal Aggregion id to login into multiple systems.

Content Bundling: through the Aggregion platform the Pearson content may be bundled with content from other copyright holders. For example, in one of the cases, Pearson textbooks include activation codes to access related Disney content.

Project status
Ongoing
PARTICIPANTS

Hardware: Bundling with Digital Content

Intel’s “Training For The Future” promotional campaign illustrated how the Aggregion technology may be used to achieve a win-win situation for all participants by combining digital products with hardware.

The promotional campaign was a collaboration between Intel, Aggregion, online and retail channels, device manufacturers, and the publishers of educational content. Intel handled the advertising while the Aggregion platform was used to manage the licensing relationships between all the participants and end customers.

The campaign promoted a selection of Intel-powered devices (notebooks, tablets, etc) to include free digital content as a part of the offer. Customers installed the Aggregion app, which automatically checked for the device processor type. If processor was determined as Intel, then the app offered free subscriptions to educational content, as per licensing conditions from publishers.

  • 203.000 Intel devices were purchased in this campaign and over 1 million licenses activated.
  • Aggregion integration with Intel TPM increased the content protection from piracy
  • Integration with Intel WiDi allowed to securely stream content from a mobile Intel device (notebook, ultrabook, tablet) over WiFi to a Smart TV
  • Aggregion optimized and increased the performance of multimedia content specifically on Intel devices and processors
Project status
Finished
PARTICIPANTS