Loyalty in Telecom
A major project between the Walt Disney Company CIS and Tele2, a large CEE telecom services provider with over 23 million subscribers and over 100.000 retail locations. Goal of the project is to promote the release of Marvel’s new film Avengers: Infinity War through Tele2’s channels, while increasing the loyalty of Tele2’s customer base and attracting new subscribers.
Disney licenses 1 million codes of Marvel movies to Tele2 for their customer loyalty program, supported by a massive advertising campaign: TV, online, offline (cafes, etc), mobile, billboards, retail, and others. Content is viewable through Tele2 mobile app. Subscribers can also use their Tele2 account wallets to purchase additional Disney content. All license processing is enabled by Aggregion. This project is live since April 2018.
- Tele2 receives Marvel content with zero prepayment (while industry standard is 80% upfront)
- Disney builds up direct customer base by receiving access to Tele2 subscribers and their data
- Disney retains complete control and visibility of all and each their licenses; live reporting through Aggregion
- Customers receive free Marvel content and access to wider Disney catalog at discount prices