Aggregion Connects to G-Labs Cloud
October 22, 2020
“Aggregion, a company that develops solutions for collaborative work with data and the creation of partner ecosystems, is now connected to the G-Core Labs cloud.
This cloud is located in jurisdictions important for Aggregion and supports Intel Software Guard Extensions (Intel SGX) for secure work. Intel SGX was integrated into the G-Core Labs cloud thanks to software from Scontain.
Software solutions provided by Aggregion let various companies like retailers, telecom operators, banks, insurance companies, IT corporations, and marketing agencies commence secure and efficient collaborative projects with massive amounts of anonymized data related to purchases and audience characteristics. Due to the attained synergetic effect, partners who cooperate on the Aggregion platform, such as banks and retailers, can optimize cross-channel advertising campaigns, promote each other’s products and services to target audiences, manage customer loyalty and create various partner programs.
For example, Magnit, a big Eastern European food retailer, and some major media outlets collaborated with Aggregion to create an open platform for managing digital marketing. This solution helps create a detailed client “portrait” to carefully target digital ads and measure their effectiveness based on client behavior. Thanks to the platform, Magnit has reduced the costs of digital placement by 20–30 %, while the sales of goods and projects promoted via the system have seen an average increase of 1–2 %.
“Interest in Aggregion’s solutions has increased. A number of current and potential customers have requested the physical placement of the cloud in specific jurisdictions where Aggregion services operate. G-Core Labs works in all key regions including the USA, European Union and CIS. Moreover, our clients need to be able to quickly deploy and scale a solution, as well as support secure data processing technologies, which is why we’ve chosen this company as our cloud partner,” comments Nukri Basharuli, Aggregion CEO.
“We’re happy to be Aggregion’s partners and we understand the requirements for protecting the sensitive data of our partner’s clients in finance, retail, telecom, media and other industries,” adds Vsevolod Vayner, G-Core Labs head of cloud platforms. “That is exactly why we now support the Intel SGX encryption standard. This solution provides hardware-based memory encryption. It creates so-called enclaves to isolate code and app data that requires protection. No one can enter an enclave without the owner’s permission, even by using the processes and software that function on the more privileged levels, including operating systems and hypervisors.”